Sweetly scented hair, skin and body care products and cosmetics based on ancient natural remedies.. In Short Founded by husband-and-wife team Lev Glazman and Alina Roytberg, Fresh began with homemade scented soaps. The line has now grown to include skin and body care, makeup, and personal and home fragrance. The sweet-smelling bath and beauty concoctions are based on natural remedies and made with high-grade ingredients. Skin and hair care lines are derived from sugar, rice, soy, umbrian clay, milk and rose. Popular items include the Brown Sugar Body Polish, Soda and Soy Shampoos and shea butter-based Lip Shine.