Pizza AND Personality.
Sure they have kick-ass pizza. Sure they serve alot of other awesome food too(in case you get the one picky guest who wants a burger while the rest want pizza). Hey, you even get free soda and coupons you can collect to get free pizza. But along with great food you get ordering convenience (they have caller id with all your info on file to expedite ordering!), great hold music(Dean & Frank- Chicago's sons!), they even have the wise guy taking your order. "Have $11.50 ready with your coupon and watch the delivery driver do the magic before your very eyes". Every guest I've ever had over says this is "the best pizza I've ever had". Try 'em and you'll never even think of Pizza Rut(Hut) and Little Skeezers(Ceasars) again!!