Illinois-based swim shop focuses on clothing and gear for water lovers.. In Short Devoted to outfitting swimmers with gear and training equipment, Olympic gold medalist Adolph Kiefer established Adolph Kiefer & Associates in Chicago in 1964. Today, the small chain of stores offers everything from basic swimwear and accessories to technical suits and rescue gear. With a focus on functional athletic wear rather than skimpy bikinis, the selection includes brands like Speedo, Kiefer, Dolphin, Nike and TYR. Kids swimwear, kickboards, goggles, lifesaving equipment also are available.