Ruehl

Recommends

Fred Schlatter

Joined 9 years ago

This retail concept hones the Abercrombie & Fitch model into a sleeker, more urban clothing line for an older audience.. In Short
Perhaps the most dramatic storefront in the mall. Faux brick, black guard fences, slab steps and flickering lanterns replicate a New York City brownstone facade. Inside find darkened, cozy spaces with hardwood floors, grass rugs, gas fireplaces, phony windows and plush loungers. Clothes refine the A&F aesthetic: Simple oxfords come in pastels, leather bags are supple and subtly logoed, denim is battered and paint-splattered. Cotton sweats, polos and Ts feature various versions of the brand's bulldog logo.