Sneaker impresario Lavelle Sykes and Milwaukee Bucks' player Bobby Simmons teamed to open this urban sportswear store.. In Short Diagonally laid wood floors, exposed ductwork and steel displays sporting limited edition sneaks and tees set the tone at this South Loop boutique. Russet cubes serve as perches throughout, while a comfortable lounge with low, contoured seating affords a spot to mull over potential purchases, from shoes from the Reebok Freestyle Evolution of Music collection to Levi's (displayed at the tiled denim bar). Rounding off the selection, low-key kicks and retro footwear are interspersed with trucker hats and graffiti-inspired and graphic tees. Owners are organizing mentoring and internship programs that promote to store's namesake, success.