01/26/09

Deep dish pizza from Gino's and Unos is fantastic market scheme

by TheHotDogGuy

Gino's and Uno's, between the the two of them, have managed to convince the rest of the world that deep dish pizza is actually "Chicago Style pizza. It is one of the greatest marketing schemes I have ever seen. People will say they went to Chicago over the weekend and while there, they had a real "Chicago Style" pizza, and then proceed to tell me how thick it was. I tell them "I hate to tell you this but what you had was not really "Chicag Style" pizza at all. I explain to them that there are basically 3 types of pizza in Chicago. 1). The usual chain store variety, i.e., Pizza Hut, Domino's and Pappa John's; 2). The kind of pizza that they serve to tourists and the Yuppie crowd, i.e., deep dish pizza served at Ginos and Unos; and, 3). The kind of pizza that those who actually live in Chicago really eat. People who have lived in Chicago for generations laugh at anyone who refer to deep dish pizza as "Chicago Style" pizza. Somehow, Ginos and Unos have convininced the world that the stuff they serve up to the tourists is the real thing.

The Hot Dog Guy

• Pros: The ambience of the original place is great
• Cons: Parking is a major problem in the area; also the pizza gets an F-

05/03/07

Childhood memory

by dhf

WOW. Didn't know that Gino's opened back up on Superior. Great location awesome food. I love the long bar. Joe was our bartender and server and was really friendly! We were able to sit at the bar, watch the game and even eat the best deep dish pizza in the world. The food was as I remembered it as a kid. The homemade cheese and spinach sticks were to die for. And the drinks were great too!! A table near us was drinking the largest margarita we ever saw. Next time we will order that too. It's a be back.

• Pros:  Great food, Great place, Great cocktails

Editorial Review

by Contributor

Popular deep-dish pizza chain serves slices the size of your head stuffed with gooey mozzarella and chunky tomato sauce.